Gently Cleanses & Moisturizes to soothe itchy, dry skin. Dermatologist recommended. This creamy body wash moisturizes as it gently cleanses to soothe itchy, dry skin. The unique AVEENO® formula combines Natural Colloidal Oatmeal- known for its skin-soothing benefits - with rich emollients, so it holds in moisture even after you rinse so your skin feels soft and smooth all day long. And it's soap-free, dye-free, fragrance-free and hypoallergenic, so it's gentle enough for sensitive skin.